SCA 10 Conference Proceedings
One of the sectors most susceptible to corona virus pandemic hits is Micro, Small, and Medium Enterprises (MSMEs). There are around 37,000 Small and Medium Enterprises (MSME) entrepreneurs reporting to the Ministry of Cooperatives and SMEs feeling the impact of the corona virus pandemic or Covid-19. There are 949 reports from cooperatives and micro, small and medium enterprises (MSMEs) affected by the Covid-19 virus outbreak (Ministry of Cooperatives and MSMEs, 2020). The COVID-19 pandemic had a huge impact on MSMEs in almost all sectors: handicraft, food & beverage, culinary, creative industries, fashion, tourism, and so on. The COVID-19 outbreak affected all components and points of the business value chain, from declining sales, difficulties in accessing capital, impeded distribution, to difficulties in obtaining raw materials. On a large scale, the slump of the MSME sector, which is one of the pillars supporting this national economy, can be a catalyst for Indonesia's economic recession.
In general there are three conditions currently being experienced by MSMEs in Indonesia, namely: growing, declining, and collapsing. The success to save MSMEs from these very difficult conditions depends on various factors. However, if simplified, there are two decisive elements, mainly related to the scheme that has been prepared, namely the Government and micro, small and medium entrepreneurs (MKM) itself. Based on the above, it is very necessary for academics and practitioners to conduct discussion activities on MSME Strategies after the Covid pandemic 19. The Management Study Program of the Faculty of Economics, Jenderal Soedirman University held an International Conferences with the theme: "Redefining Small Medium Enterprises Business Strategy after Covid 19 "